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A. O. Smith: A Durable Business with Strong Recurring Demand

  • Glenn
  • Mar 29, 2025
  • 24 min read

Updated: Feb 13


A. O. Smith Corporation is a global provider of water heaters and water treatment products used in homes and commercial buildings. Its core business is built on replacing essential equipment, giving it stable demand, while newer areas such as filtration, efficiency upgrades and emerging markets offer additional growth opportunities. As energy efficiency standards rise and access to clean water becomes more important, the company is gradually expanding beyond traditional water heaters into broader water solutions. The question remains: Does this water technology company deserve a place in your portfolio?

This is not a financial advice. I am not a financial advisor and I only do these post in order to do my own analysis and elaborate about my decisions, especially for my copiers and followers. If you consider investing in any of the ideas I present, you should do your own research or contact a professional financial advisor, as all investing comes with a risk of losing money. You are also more than welcome to copy me. 


For full disclosure, I should mention that I do not own any shares in A. O. Smith at the time of writing this analysis. If you would like to copy or view my portfolio, you can find instructions on how to do so here. If you want to purchase shares or fractional shares of A. O. Smith, you can do so through eToro. eToro is a highly user-friendly platform that allows you to get started on investing with as little as $50.



The Business


A. O. Smith Corporation is a global manufacturer of water heating and water treatment equipment serving residential, commercial, and industrial customers. The company operates through two geographic segments: North America and Rest of World, with North America accounting for the majority of revenue. Its product portfolio includes residential and commercial water heaters, boilers, heat pumps, tanks, and filtration and purification systems. These products are used in homes, restaurants, hotels, hospitals, schools, laundries, office buildings, and other facilities where hot water and clean water are essential infrastructure rather than discretionary purchases. A defining characteristic of the business is that demand is largely replacement driven. Around 80–85% of water heater and boiler sales occur when an installed unit fails or reaches the end of its life, typically after 10–15 years. Because customers cannot postpone replacing hot water systems, the company benefits from stable and predictable revenue that is relatively insensitive to economic cycles. This includes both emergency replacements and proactive replacements, the latter representing a growing portion of the installed base. In North America, the company holds the largest market share in both residential and commercial water heaters and boilers. Products are distributed through approximately 800 independent plumbing distributors, retail channels, maintenance and repair networks, and a long-standing exclusive retail relationship with Lowe’s for A. O. Smith branded water heaters. Outside North America, the company focuses on higher growth regions, particularly China and India. In China it has operated for about 30 years and has built a leading position in premium water heaters and reverse osmosis filtration products, supported by thousands of retail locations and dedicated brand stores. In India, expansion has accelerated through manufacturing investments and the acquisition of Pureit, strengthening its position in water purification. A. O. Smith’s moat is not based on a single advantage but on a reinforcing system of replacement demand, distribution control, brand trust, and installed base scale. The most important advantage is the replacement-driven nature of the category. Water heaters and boilers are mission-critical infrastructure, and failure creates an immediate need for replacement. This produces recurring demand independent of housing cycles or consumer sentiment and makes market share extremely durable once installed base leadership is achieved. The company reinforces this stability through entrenched distribution relationships. Contractors and plumbers strongly influence product selection, and A. O. Smith has spent decades building relationships with wholesale plumbing distributors and repair networks. These relationships, combined with exclusive retail partnerships such as Lowe’s, create significant switching costs and make it difficult for new entrants to access the decision makers who determine what equipment gets installed. Brand trust further strengthens the moat. For contractors and building owners, reliability matters more than minor price differences because failures are costly and reputationally damaging. Established brands such as A. O. Smith, State, and Lochinvar therefore benefit from preference and repeat purchasing. In China, the company positioned itself as a premium brand rather than a commodity manufacturer, allowing it to compete on quality and safety rather than price. Scale and installed base create another barrier. With leading market share in North America and a large installed population of units globally, replacement demand naturally flows back to the company. A contractor replacing a failed unit often installs the same brand due to compatibility, familiarity, and parts availability, reinforcing a self-perpetuating cycle of share stability. Finally, its omni-channel distribution and local manufacturing presence (“in country for country”) give the company insight into demand trends and shorten delivery times. Replicating this network requires decades of relationships and infrastructure, making competitive entry difficult even for well-capitalized manufacturers.


Management


Stephen M. Shafer serves as the CEO of A. O. Smith, a role he assumed on July 1, 2025. He joined the company one year earlier as President and Chief Operating Officer, where he was responsible for global business units, operations, supply chain, and technology functions before being appointed CEO and elected to the board of directors. Stephen M. Shafer brings a broad industrial and international leadership background shaped largely outside the company prior to joining A. O. Smith. Before becoming CEO, he served as President of the Automotive and Aerospace Solutions Division at 3M Company. During his tenure at 3M, which began in 2010, he held multiple senior leadership roles across business units and geographies. He notably served as President of the Greater China Area and Managing Director of 3M China, overseeing operations in one of the company’s most strategically important markets. He later returned to the United States as Senior Vice President and Chief Strategy Officer, where he led global strategy, business development, marketing, and sales. Earlier in his career, Stephen M. Shafer worked as a consultant at McKinsey & Company advising industrial companies on operational improvement and strategic execution. Prior to consulting, he held operational roles at Ford Motor Company and the National Aeronautics and Space Administration, giving him hands-on engineering and manufacturing experience that complements his later executive leadership responsibilities. Stephen M. Shafer holds a Bachelor of Science degree in Industrial Engineering from Northwestern University and an MBA from Harvard Business School. His background across engineering, strategy, and global industrial operations suggests a leadership approach focused on disciplined execution, operational efficiency, and long term strategic positioning rather than short term restructuring. As Chief Executive Officer of A. O. Smith, Stephen M. Shafer is expected to guide the company’s global water technology platform, combining its stable replacement driven North American business with international growth opportunities and continued innovation in efficiency and water treatment solutions. Given his international experience, strategy background, and operational leadership in complex industrial businesses, I believe Stephen M. Shafer is well positioned to lead A. O. Smith through its next phase of development.


The Numbers


The first number we will look into is the return on invested capital, also known as ROIC. We want to see a 10-year history, with all numbers exceeding 10% in each year.  A. O. Smith has earned unusually high ROIC for an industrial company because its business behaves more like infrastructure than manufacturing. Most manufacturers depend on customers choosing to buy new products, which forces them to spend heavily on marketing, discounting, product redesigns and capacity expansions. A. O. Smith instead benefits from replacement demand. When a water heater fails the customer cannot postpone the purchase, and the unit must be replaced quickly. Around 80 to 85% of sales therefore come from necessity rather than economic confidence. This keeps revenue stable while limiting the need for additional capital, which lifts returns on capital over time. Another important factor is who actually chooses the product. In this industry the homeowner rarely decides the brand. Plumbers and contractors typically select the replacement because they must fix the problem immediately and rely on equipment they trust. Over decades A. O. Smith has built relationships with installers, wholesalers and retailers, and these relationships create switching costs. Contractors prefer familiar products because installation is faster, spare parts are available and failure risks their reputation. As a result the company does not need heavy selling expenses or price competition to maintain market share. Stable share and pricing power allow profits to remain high while capital requirements stay modest. The product itself also contributes to high returns. Water heaters and boilers evolve slowly and do not require constant redesign like electronics or heavy machinery. Factories can run efficiently for long periods, and once a unit is installed it effectively becomes a future replacement order ten to fifteen years later. Over decades this installed base compounds and creates a self sustaining demand engine. The company therefore grows future revenue without having to invest proportionally more capital, which keeps returns structurally elevated. The increase in returns during the past three years likely reflects a shift in economics rather than a temporary spike. During supply chain inflation the industry raised prices significantly, but replacement products rarely experience price reversals because customers cannot delay the purchase. Much of the pricing therefore remained in place, permanently lifting margins. At the same time product mix improved as regulation and energy efficiency standards pushed customers toward higher value solutions such as heat pumps, condensing systems and tankless heaters. These products sell at higher prices while using similar production infrastructure, which increases profit faster than invested capital. In addition the company became more disciplined in China, where earlier expansion required substantial investment. Slower and more selective growth reduced capital intensity and further improved returns. Looking forward the company should continue generating high returns because the underlying economics remain intact. Replacement demand will persist, relationships with installers are entrenched, and a growing installed base supports recurring sales. Electrification trends and stricter efficiency standards favor established manufacturers and support premium products, while expansion in water treatment adds a more recurring and higher margin category. Returns could gradually rise if these areas grow faster than traditional heaters, although large new investments in expansion markets could temporarily reduce them.



The next numbers are the book value + dividend. In my old format this was known as the equity growth rate. It was the most important of the four growth rates I used to use in my analyses, which is why I will continue to use it moving forward. As you are used to see the numbers in percentage, I have decided to share both the numbers and the percentage growth year over year. To put it simply, equity is the part of the company that belongs to its shareholders – like the portion of a house you truly own after paying off part of the mortgage. Growing equity over time means the company is becoming more valuable for its owners. So, when we track book value plus dividends, we’re essentially looking at how much value is being built for shareholders year after year. The fairly flat development in equity over the past decade does not mean the company is standing still. It mainly shows that A. O. Smith does not need much capital to run or grow its business. Because most sales come from replacing broken water heaters, demand is steady and predictable. The company therefore does not have to constantly build new factories, hold large inventories, or invest heavily just to maintain revenue. As a result, profits do not pile up on the balance sheet the way they would in a more capital intensive business. The installed base also plays an important role. Every unit sold today becomes a likely replacement sale years later, so future growth comes from products already in the field rather than from large new investments. The company can grow earnings by using its existing distribution network, brand, and production capacity instead of expanding its asset base. That keeps equity from rising much even while the business performs well.  A stable equity level alongside high profitability actually indicates an efficient business, because the company generates strong earnings without needing much additional capital. In the future equity will probably increase slowly rather than sharply. Unless the company makes a large acquisition or moves into a more capital intensive area, the core replacement driven model naturally limits how much capital must stay in the business. Earnings are likely to grow faster than the balance sheet, so modest equity growth is a normal outcome rather than a concern.



Finally, we will analyze the free cash flow. Free cash flow, in short, refers to the cash that a company generates after covering its operating expenses and capital expenditures. I use levered free cash flow margin because I believe that margins offer a better understanding of the numbers. Free cash flow yield refers to the amount of free cash flow per share that a company is expected to generate in relation to its market value per share. Free cash flow has been strong and fairly consistent over the past decade, and it generally moves together with earnings rather than with large swings in investment spending. This comes from the nature of the business. Most sales happen when an existing water heater breaks and must be replaced, so the company does not need to constantly build new factories or invest heavily just to keep revenue stable. Because ongoing investment needs are modest, a large portion of profit turns directly into cash. The free cash flow margin moves up and down from year to year, but the changes are usually temporary. Some years require more spending on inventory, production adjustments or cost pressures, which reduces cash generation for a period. When conditions normalize, cash generation quickly improves again because the underlying business remains stable. The improvement in recent years mainly reflects better pricing, more sales of higher value products and disciplined spending, which allowed profits to rise while investment needs stayed limited. Going forward, free cash flow will likely continue to grow gradually alongside earnings rather than surge dramatically. The replacement driven market keeps growth steady, but newer products such as heat pumps and water treatment systems may support somewhat higher margins. Since planned investment levels remain relatively low, a large share of future profits should continue turning into cash. The company mainly uses its free cash flow to return money to shareholders through both dividends and share repurchases, while also reducing the number of shares outstanding. In 2025 it generated about 546 million dollars of free cash flow and returned roughly 597 million dollars to shareholders, consisting of regular dividend payments and the repurchase of about 5.9 million shares for 401 million dollars. Over the last two years almost 1,1 billion dollars has been distributed in this way, and additional repurchases are planned. Because the business does not require large reinvestments, most excess cash is consistently paid out to shareholders rather than used for major expansion projects. The free cash flow yield indicates that the shares appear more attractively valued than they have been for many years. However, we will revisit the valuation later in the analysis.



Debt


Another important aspect to investigate is the level of debt, specifically whether a business has a manageable debt load that can be paid off within a period of three years. We assess this by dividing total long term debt by earnings. After calculating A. O. Smith’s debt levels, I found that the company has only about 0,25 years of earnings in debt, which is very low. The company also finished the year with more cash than debt and overall low borrowing. Debt may rise slightly because of a recent acquisition, but the company still has plenty of room to borrow if needed and its debt level remains modest.  Given this, debt is not a concern when considering an investment in A. O. Smith. In fact, the company has not carried more than three years of earnings in debt since 2017, and there is little to suggest that debt will become an issue in the future.


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Risks


Macroeconomic factors is a risk for A O Smith because not all of its demand is as stable as the replacement driven model might suggest. A large portion of sales comes from replacing broken water heaters, which provides resilience, but the remaining demand depends on the health of the broader economy. When economic conditions weaken, consumers and businesses tend to postpone non urgent spending, and that directly affects parts of the company’s product range. Housing activity is one of the most important variables. New homes require new water heaters and heating systems, so when construction slows, fewer units are installed. Management has already pointed to pressure from weaker housing construction and expects softness in new home completions to persist, which could keep industry volumes flat or slightly down. Commercial customers behave similarly. Hotels, schools and office buildings typically install new equipment during renovations or expansion projects, and those projects are often delayed during uncertain economic periods. Consumer confidence also matters, especially for premium and efficiency upgrades. While a broken heater must be replaced immediately, customers may choose a cheaper model instead of a higher efficiency system or delay installing filtration products altogether. Water treatment equipment in particular is partly discretionary and tends to follow household sentiment more closely than replacement heating systems. During weaker economic periods this shifts demand toward lower priced products and reduces margins. The company’s exposure to China increases this risk. Sales there have declined due to weaker consumer confidence and property market conditions, and management expects continued headwinds. A slowdown in real estate activity reduces installations in new apartments while cautious consumers delay premium purchases. Because the company positions itself toward higher quality products in China, its results are more sensitive to confidence than basic necessity spending. Economic uncertainty also affects distributors and wholesalers. When businesses become cautious they carry less inventory and place smaller orders, even if end demand remains relatively stable. This can temporarily reduce reported sales and create short term volatility in revenue. Finally, broader economic pressures such as inflation or recessions can shift customers toward cheaper alternatives, slow adoption of energy efficient systems and disrupt suppliers or customers financially. Although A. O. Smith’s core replacement demand provides protection, weaker housing markets, cautious consumers and global economic slowdowns can still reduce volumes and pricing power, making macroeconomic conditions an ongoing risk to growth rather than a threat to the company’s existence.


Competition is a risk for A O Smith because, despite its leading position, it operates in markets where products are functional and performance differences can be narrow from a customer’s perspective. The company competes on reliability, efficiency, brand trust and service support, but competitors can often offer similar looking products at lower prices. In water heaters this includes large established manufacturers, while in water treatment the market is fragmented and crowded with both global and regional players offering filtration and purification solutions. When customers or contractors perceive alternatives as “good enough,” price becomes a stronger deciding factor and can pressure margins. The risk becomes more visible during slow market conditions. When housing construction weakens or demand flattens, the industry stops expanding and competitors begin fighting for share instead of simply growing with the market. Management has noted that competitive intensity increases when new construction declines because distributors and installers have fewer projects available. In those periods even long standing relationships are tested, as wholesalers may shift volume between brands and manufacturers respond with pricing actions or promotions to protect share. This does not necessarily mean the company loses its position, but it can reduce profitability. Distribution channels are another competitive pressure. The company relies heavily on wholesalers and contractors, yet retailers are increasingly trying to serve professional installers directly. As retailers push deeper into the professional market, competition inside the channel increases and can weaken the advantage of traditional distribution relationships. Innovation also plays a role. New technologies such as tankless systems, heat pumps and connected products are evolving quickly, and competitors with greater resources or faster development cycles may introduce comparable features or replicate advantages. In addition, some manufacturers compete primarily on cost rather than technology, especially in commoditized product segments, which can force price reductions or higher marketing efforts to maintain a premium positioning. The company’s ability to sustain higher pricing therefore depends on continuously demonstrating quality and performance differences that installers and customers value. The competitive risk is particularly relevant in international markets. In China and India local manufacturers and large appliance brands compete aggressively, often with lower priced offerings and strong local distribution. Because the company positions itself toward the premium end of the market, its growth depends on maintaining brand trust and perceived quality advantages. If competitors narrow the perceived gap, demand can shift quickly.


Material and component price volatility is a risk for A O Smith because the company manufactures physical equipment where raw materials represent a meaningful portion of the cost of each unit. Steel is especially important since water heater tanks and boilers are largely metal based products. When steel prices rise, production costs increase almost immediately, but the company cannot always raise selling prices just as quickly. Management has indicated that steel costs can move with a delay of several months relative to contract pricing, which means margins can temporarily decline before higher costs are reflected in customer prices. This timing gap matters because the business sells into competitive markets. Even though A. O. Smith has a strong brand and installer relationships, it still competes with other manufacturers, and sudden price increases cannot always be fully passed on without risking lost orders. During periods like the 2021 to 2022 supply chain disruptions, companies across industrial sectors faced exactly this situation where input costs rose faster than product prices, reducing profitability until pricing adjustments caught up. The company currently expects steel prices to rise again, along with freight and tariff related costs, showing that this is not a one time issue but an ongoing exposure. Tariffs and trade policies add another layer of uncertainty. Import duties or retaliatory measures can increase the cost of materials used in manufacturing or make finished products less competitive in certain regions. Because the company operates globally, particularly in North America and China, changes in trade policy can affect both its costs and demand at the same time. Higher material costs may force price increases, which in turn could reduce sales volumes or push customers toward cheaper alternatives. Supplier concentration also creates risk. Certain components and materials come from a limited number of suppliers, so production problems, financial stress or geopolitical issues affecting a supplier can disrupt manufacturing. If parts are delayed or unavailable, the company may need to purchase from alternative sources at higher prices or slow production. Since replacement demand often requires immediate installation, any delay risks lost sales if customers turn to another brand that is available. Finally, the short cycle nature of the business amplifies the effect of these changes. The company produces for near term demand rather than long order backlogs, so it must constantly balance production and inventory. Rising costs during weaker demand can leave it with higher cost inventory, while supply disruptions during strong demand can prevent it from fulfilling orders. Together these factors mean that swings in material prices and supply availability can affect margins, production efficiency and sales, making input cost volatility a persistent operational risk even for a stable replacement driven business.


Reasons to invest


Favorable long-term trends is a reason to invest in A O Smith because the company’s products sit at the intersection of several structural changes that are likely to unfold over decades rather than years. Water heating, building efficiency and clean water access are becoming more important due to regulation, environmental concerns and demographic developments, and the company already sells solutions directly tied to those needs. One of the most important drivers is the shift toward energy efficiency and decarbonization. Governments and building owners are increasingly trying to reduce energy consumption and emissions, which leads to replacement of older heating systems with modern high efficiency boilers, heat pumps and condensing water heaters. Commercial buildings in particular are upgrading equipment to lower operating costs and meet sustainability targets, and management expects continued growth in boiler sales driven by this transition. Because these regulations typically tighten over time, they gradually force replacement rather than relying on voluntary upgrades, creating long duration demand for higher value products. Electrification strengthens this trend further. Water heating represents a meaningful share of building energy use, and moving toward electric and heat pump based systems supports climate targets. The company already offers these technologies, so stricter standards do not disrupt its business model but instead increase the value of its product portfolio. As efficiency requirements rise, older equipment becomes obsolete faster, accelerating replacement cycles and raising average selling prices. Demand for clean water is another long term tailwind. In many regions consumers are increasingly concerned about water quality, while urbanization and aging infrastructure make filtration more relevant even in developed markets. This supports growth in purification and filtration products, which often carry higher margins and recurring replacement elements such as filters. As awareness grows, water treatment shifts from a luxury purchase toward a normal household appliance category, expanding the addressable market over time. Housing and demographic trends also contribute. In the United States household formation and housing shortages suggest ongoing construction needs, while the existing housing stock continues to age. Every home requires hot water, and each installed unit eventually needs replacement regardless of economic conditions. As the installed base grows, future replacement demand expands as well, reinforcing a steady revenue foundation while allowing incremental growth from new construction.


Emerging markets is a reason to invest in A O Smith because a meaningful portion of the company’s future growth is tied to countries where basic household infrastructure is still developing. In mature markets most homes already have hot water systems and demand mainly comes from replacements, but in countries such as China and India many households are still upgrading to modern heating and water purification solutions for the first time. This creates a different type of growth that can last for decades rather than following normal economic cycles. China illustrates this dynamic well. The company has operated there for more than thirty years and built a strong premium brand, broad retail presence and extensive service network. Although recent economic weakness and property market problems have reduced sales, the long term drivers remain intact. Urbanization continues, the middle class keeps expanding and consumers increasingly focus on health and home comfort. As incomes rise, households tend to move from basic appliances to higher quality and safer water and heating systems, areas where the company positions itself. Management has also been restructuring the business to protect profitability during the downturn so that when demand stabilizes it can grow again from a stronger base rather than rebuilding from scratch. India represents an earlier stage of the same process and therefore a larger potential runway. A large and growing middle class, rapid urbanization and improving infrastructure are increasing demand for clean water and modern appliances. Awareness of water quality is particularly important in India, which supports filtration and purification products in addition to water heating. The company has been investing in local manufacturing, expanding distribution and adding the Pureit brand to strengthen its presence. The business has already been growing at double digit rates and management expects continued expansion as product awareness increases and distribution widens. The key point is that these markets combine population growth with rising living standards. As households gain purchasing power they prioritize comfort, safety and efficiency, which leads to adoption of products that are standard in developed countries but still underpenetrated locally. Because A. O. Smith already has local teams, supply chains and brand recognition in place, it is positioned to participate in that adoption without needing to build a presence from the ground up. In the long run emerging markets complement the stable replacement business in North America. The developed market provides predictable cash flow while countries like China and India offer volume growth and expanding product categories. This balance gives the company both stability and the potential for sustained expansion as living standards improve across a large share of the global population.


Acquisitions is a reason to invest in A O Smith because they expand the company’s growth opportunities beyond the mature replacement driven water heater market while still staying close to its core expertise. The base business generates stable cash flow but grows steadily rather than rapidly, so management uses acquisitions to add new product categories, enter adjacent markets and increase long term growth without taking excessive risk. Importantly, the company does not buy unrelated businesses. It focuses on areas connected to water heating, water treatment and the broader handling of water inside buildings, which allows it to use the same contractors, distributors and customer relationships it already has. The water treatment platform is a good example of this strategy. Over the past decade the company acquired several filtration and purification businesses and then integrated them into its existing distribution network. By doing so it was able to sell additional products to the same customers rather than having to build a new sales channel. After learning how the market works and restructuring parts of the business, profitability improved significantly, showing that the value of the acquisitions comes not only from revenue growth but also from efficiency and scale once the businesses are combined. The acquisition of Pureit in India follows the same logic. It expands the company’s presence in a fast growing region and complements its existing operations there. Instead of starting from scratch in a new category, the company gains an established brand, distribution and customer base that it can build upon. Because the products relate to clean water and home comfort, they naturally fit with the company’s existing expertise and allow cross selling opportunities as awareness and incomes rise. More recently the purchase of Leonard Valve shows another step in this approach. The business produces mixing valves and control systems that operate in the same mechanical rooms as boilers and water heaters and are often specified by the same engineers and contractors. This means the company can sell a broader solution rather than a single product, strengthening relationships with commercial customers. The acquisition also introduces more connected and digital products, which may support future innovation across its portfolio. Like the core business, much of Leonard Valve’s demand is also replacement driven, so it adds growth without increasing cyclicality. Management has emphasized that acquisitions must meet financial return requirements and typically become profitable contributors within a few years. Because the company has a strong balance sheet and steady cash generation, it can pursue these deals without straining finances. Over time this approach gradually increases the size of the addressable market while keeping the company within familiar industries where it has technical knowledge and distribution advantages.


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Valuation


Now it is time to calculate the share price. I perform three different calculations that I learned at a Phil Town seminar. If you want to make the calculations yourself for this or other stocks, you can do so through the tools page on my website, where you have access to all three calculators for free.


The first is called the Margin of Safety price, which is calculated based on earnings per share (EPS), estimated future EPS growth, and estimated future price-to-earnings ratio (P/E). The minimum acceptable rate of return is 15%. I chose to use an EPS of 3,85, which is from the year 2025. I have selected a projected future EPS growth rate of 9%. Finbox expects EPS to grow by 5,9% over the next five years, but A. O. Smith has grown its EPS at a 9,7% CAGR over the past decade.. Additionally, I have selected a projected future P/E ratio of 18, which is double the growth rate. This decision is based on A. O. Smith's historically higher price-to-earnings (P/E) ratio. Finally, our minimum acceptable rate of return has already been established at 15%. After performing the calculations, we determined the sticker price (also known as fair value or intrinsic value) to be $40,55. We want to have a margin of safety of 50%, so we will divide it by 2. This means that we want to buy A. O. Smith at a price of $20,28 (or lower, obviously) if we use the Margin of Safety price.


The second calculation is known as the Ten Cap price. The rate of return that a company owner (or stockholder) receives on the purchase price of the company essentially represents its return on investment. The minimum annual return should be at least 10%, which I calculate as follows: The operating cash flow last year was 617, and capital expenditures were 71. I attempted to analyze their annual report to calculate the percentage of capital expenditures allocated to maintenance. I couldn't find it, but as a rule of thumb, you can expect that 70% of the capital expenditures will be allocated to maintenance purposes. This means that we will use 50 in our calculations. The tax provision was 169. We have 139,2 outstanding shares. Hence, the calculation will be as follows: (617 – 50 + 169) / 139,2 x 10 = $52,87 in Ten Cap price.


The final calculation is referred to as the Payback Time price. It is a calculation based on the free cash flow per share. With A. O. Smith's free cash flow per share at $3,92 and a growth rate of 9%, if you want to recoup your investment in 8 years, the Payback Time price is $47,12.


Conclusion


I find A. O. Smith to be an intriguing company and I have great confidence in its management. The company has built its moat through a reinforcing system of replacement demand, distribution relationships, brand trust and installed base scale. It has consistently achieved a high ROIC and this is likely to remain elevated, while free cash flow should continue to grow steadily over time. Macroeconomic factors are a risk because, although replacement demand is stable, part of its sales depends on housing construction, commercial activity and customers choosing higher value products, and during slowdowns installations may be postponed or downgraded, particularly in markets such as China. Competition is also a risk since many products are functional and comparable alternatives can be offered at lower prices, which can pressure margins, especially when industry growth slows or strong local competitors are present. Material and component price volatility is another risk because inputs such as steel represent a significant share of costs and can rise faster than the company can adjust pricing, temporarily reducing profitability and occasionally affecting availability. Favorable long term trends support the investment case as tightening efficiency standards, electrification and rising demand for clean water encourage upgrades and replacements, while housing formation and a growing installed base provide recurring demand. Emerging markets further strengthen the outlook because countries such as China and India still have many households adopting modern heating and purification systems for the first time, allowing growth beyond replacement demand as incomes rise. Acquisitions also contribute to the thesis by expanding the company into adjacent water related categories using its existing distribution and expertise, increasing long term growth without materially increasing cyclicality. Overall I believe A. O. Smith is a high quality company and purchasing shares around the Ten Cap price of $52, or slightly above, would represent an attractive long term investment.


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