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  • Glenn

Philips is currently trading below the price during the Covid-19 crash.

Opdateret: 3. maj


It has been a rough year for Philips, and they are now trading below the price it reached during the Covid-19 crash. The reason is that they needed to recall millions of Respironics and sleep apnea due to potential helps risks related to the sound abatement foam component they used. This is hopefully a onetime event and could mean a great buying opportunity. In this analysis I will investigate if Philips is worth a buy.


This is not a financial advice. I am not a financial advisor and I only do these post in order to do my own analysis and elaborate about my decisions, especially for my copiers and followers. If you consider investing in any of the ideas I present, you should do your own research or contact a professional financial advisor, as all investing comes with a risk of losing money. You are also more than welcome to copy me.


Since I have attended the workshop with Phil Town, I have decided to change the layout of my analyses a bit. I will do some more calculations and also briefly go through why the company has meaning to me. If you want to read more about how I evaluate a company, please go to "MY STRATEGY" on my website.


It was a copier of mine that asked if I could have a look at Philips. It isn't a company that I had thought about investigating myself, and the company hasn't been on my watchlist. However, as I want to keep my copiers happy, and with the latest price action, I found it intriguing to investigate if the company is worth an investment. For full disclosure, I should mention that I'm in the time of this writing do not own shares in Philips.


Koninklijke Philips (Royal Philips) is a Dutch multinational conglomerate corporation that was founded in Eindhoven in 1891. It is a company that I have known all my life, and if my memory serves me right, I had a Philips TV as a child. However, the Philips of today is very different than Philips from a decade ago. Philips no longer make TV's as they in 2012 sold the license to Japanese Funai in North America and Chinese TP Vision in the rest of the world. Their very successful Philips Hue and other lightning products is made through the company Signify, which is a spin-off Philips made in 2016. Finally, they sold their Domestic Appliances business (coffee machines, vacuum cleaners etc.) to Hillhouse Capital in 2021. Hence, when you invest in Philips, you invest in the following segments: Diagnostics & Treatment (diagnostics imaging, ultrasound, enterprise diagnostics informatics and image guided therapy), Connected Care (monitoring and analytics, sleep and respiratory care, therapeutic care, and connected care informatics and population health management) and Personal Health (oral healthcare, mother and child care, and personal care). Of the three segments diagnostics and treatment is largest with 42 % of the sales, while connected care and personal health is 28 % each (there is also small "other segment" of 2 %). Despite Philips changing their operations, I would still argue that they have a large brand moat, due to their very famous brand.


Their CEO is Frans van Houten. He joined Philips in 1986 and had held several management positions until he became the CEO in 2011. He studied economics at Erasmus University Rotterdam and started his career in Philips in marketing and sales. He is highly recognized and in 2017 he was named among the Top 20 Global Business Leaders by Fortune magazine. Besides being the CEO of Philips, he is also a member of the European Round Table of Industrialists, while he also a member of the Board of Directors of Novartis. Once he became the CEO, he made the decision to get focus on medical technology and get out of their other divisions, a mission that he finally achieved when he sold the domestic appliances last year. His focus on medical technology resulted in Philips being ranked as the most innovative medical technology company in the world in 2020. He has explained that when selling off the domestic appliances division, Philips should result in a higher growth, larger market share and a rise in profitability. As a manager, he has stated that he believes in transparency and communication, as you need it to get people along with you. Personally, I like that he has the courage to solely focus on medical technology and sell their traditional business. Combined with his vast experience, I feel comfortable in Frans van Houten being the right person to drive Philips forward.

I believe that Philips has a large brand moat. I'm confident in the management. Now, let us investigate the big five numbers to see if Philips lives up to our requirements for a strong moat. In case you want an explanation about what the big five numbers are, you can have a look at "MY STRATEGY" on the website.


The first and most important number we will investigate is the return on investment capital, also known as ROIC. We want to see 10 years of history and we want the numbers to be above 10 % in all the benchmarks. Looking at the numbers of Philips, they are very underwhelming, as they don't meet the requirements in any of the benchmarks.



The next numbers we will investigate are the Sales Growth Rates. Ideally the numbers should be above 10% in each benchmark and increasing. Once gain the numbers underdeliver. Especially their oldest benchmarks are bad, but the newer benchmarks are also underwhelming. Like with the ROIC, Philips doesn't meet the requirements in any of the benchmarks.



The next numbers are the EPS Growth Rates. As with all other growth rates we want the numbers to be above 10 % in all benchmarks. The EPS growth rate is all over the place. We see some benchmarks that meets the requirements or nearly meets it, while most of the numbers are bad.



The Equity Growth Rate is the most important growth rate, at least according to Phil Town. Once again, Philips disappoints as they do not meet the requirements in any of the benchmarks. However, compares to some of the others, we do not see negative numbers. Nevertheless, the numbers are very underwhelming.



Finally, we investigate the Cash Growth Rates. It is by far the best of the benchmarks. Philips meets the requirements in all but the oldest benchmark. They deliver some fantastic numbers along the way, and hopefully this growth in cash can positive affect the other numbers moving forward.



To shortly summarize the five numbers from Philips. First, you shouldn't pay too much attention to the numbers. Philips 10 years ago was a very different company than it is today. It wasn't until 2021 that Philips became a pure medical technology company (you could even argue that they are not a pure medical technology company, as long as they have their large personal health division). Personally, I wouldn't put too much importance to these numbers, as you cannot really compare Philips of the past to Philips of the future. One of Philips strategic imperatives is that they want to deliver a ROIC of mid-to-high teens by 2025. It is very good news for someone like me, as I believe the ROIC to be the most important number by far. If you have faith in Philips being able to deliver higher numbers in the future, as they have restructured their business, I will pretty much ignore the historical numbers.


Another important thing to investigate is debt, and we want to see if a business has a reasonable debt that can be paid off within 3 years. We do so by dividing the total long-term debt by current cash flow. Having done the calculations on Philips, they show that Philips can pay off their debt in 3,91 years. It is a little higher than I would like but it isn't something that would keep me away from investing in the company.


Like with all other companies, there are some risks if you choose to invest in Philips. The first and most obvious risk is the recall of their respironics devices, which can affect Philips in various ways. The recall means that their restructuring, acquisition-related and other charges came in at 350 million euros above their guidance. Furthermore, a recall like this can have catastrophic consequences for the brand. If their brand is hurt from the recall, it could hurt their moat and their future sales. Luckily, strong brands usually come back from events like these, as we have seen in numerous occasions before. Philips has stated that they expect headwinds to continue in 2022, especially in the first half. Other risks are supply chain shortages. Philips, like many other companies, is dependent on their supply chain to make their products. If the supply shortages continue for long, it could hurt their revenue. Freight prices is also a risk. Higher freight prices will hurt margins, and right now it doesn't seem like freight prices are going to be lowered any time soon. The final risk I want to mention here is the pandemic. While we might see more countries opening, there are still countries that are affected by the pandemic. Last year, many of Philips customers pushed equipment installations at hospitals due to the pandemic, if this continues in the new year, Philips will not be able to deliver their products.


There are also lots of potential for Philips moving forward. They currently have an all-time high order book. And despite their headwinds in the fourth quarter in 2021, they were still able to grow their order intake by 4 % from quarter to quarter, in which the majority came in diagnostics and treatment. They expect to resume growth in 2022. Because of strong customer demand, growing order book and actions they have taken, they expect to resume their growth and margin expansion in 2022. Their business restructuring is done. They may now fully focus on medical technology, and while their Connected Care division will hurt in 2022, they still expect to deliver 3-5 % growth in 2022. Furthermore, they will be able to fight inflation with their Personal Health division, as we are expected to see price increases in April, as we have seen in January.



All right, we have gone through the numbers, risks, and potential regarding Philips and now it is time for us to calculate a price. To calculate price, we will need numbers that I have explained in the "MY STRATEGY" section of the website. I do not want to go through the whole calculation here. I chose to use an EPS of 1,44 euros, which is the one from 2020. I chose an Estimated future EPS growth rate of 5 (Which is the higher of their expectations), Estimated future PE 10 (which the double of the growth rate, as the historically PE for Philips has been higher) and we already have the minimum acceptable return rate on 15 %. Doing the calculations by using the formula I described in "MY STRATEGY", we come up with the sticker price (some call it fair value or intrinsic value) of 5,81 euros, and we want to have a margin of safety on 50 % , so we will divide it by 2 meaning that we want to buy Philips at price of 2,9 euros (or lower obviously), if we use the Margin of Safety price.


Our second way to calculate a buy price is the TEN CAP price, which is also explained at "MY STRATEGY". To do so, we need some numbers from their financial statements, keep in mind that all numbers are in millions. The operating Cash Flow last year was 1.434. The Capital Expenditures was 672. I tried to look through their annual report to see, how much of the capital expenditures were used on maintenance. I couldn't find it though, so as a rule of thumb, you expect 70 % of the capital expenditures to be used on maintenance, meaning we will use 470,4 in our further calculations. The Tax Provision was -90,7. We have 883,9 outstanding shares. Hence, the calculation will be like this: (1434 - 470,4 - 90,7) / 883,9 x 10 = 9,88 euros in TEN CAP price. (As 2021 might not be the right year to make these calculations on, I have also made calculations based on the 2020 numbers, and I got a TEN CAP price of 23,91 euros).


The last calculation is the PAYBACK TIME. It is also described in "MY STRATEGY". With the Free Cash Flow Per Share at 1,28 and a growth rate of 5 %, if you want your purchase back in 8 years, the PAYBACK TIME price is $12,88. (I made some calculations on the free cash flow per share in 2020 as well, and the PAYBACK TIME price would be 23,96 euros).


I believe that Philips is an interesting company, as they have just restructured their business. The management seems very competent, and most of their risks seem to be short-term that shouldn't last for years. We will probably see some volatility when it comes to Philips in the short-term but if you believe in their restructuring of their business, it could be an intriguing option. I don't think it makes sense to focus too much on the price calculated on the 2021 numbers, as it has pretty much been an annus horribilis for Philips. On the other hand, I think there are quite a lot of uncertainty regarding Philips moving forward, and I would like 50 % discount, if I'm buying the company. It means that I might open a small position in Philips if it reaches the 2020 PAYBACK TIME price of around 24 euros. It all depends on the other opportunities in the market.


My personal goal with investing is financial freedom. It also means that to obtain that, I do different things to increase my wealth. If you have some extra hours to spare each month, you can turn a few hours a week into a substantial amount of money in a few years. If you are interested to know how I do it, you can read this post.


I hope that you enjoyed my analysis. Unfortunately, I cannot do a post of all the companies I analyze. I am available to copy but if you do your own trades, you can follow me on Twitter instead, as I tweet when I buy or sell anything.


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